It’s holiday cries everywhere! Crazy offers on the latest technology, brand new clothing styles and many other lifestyle products have whipped us up, and why not? This is the only time we want and demand more than usual. Almost every individual is excited and pumped to ring in the festivities. Jovial is the vibe and businesses have skyrocketing sales under their hood!
When everything is in abundance, why should marketers avoid demanding more customers? These additional customers would likely be conversions from their company’s website traffic. Thus, they will want to go the extra mile to attract more traffic to their site if they want to increase their product sales. To drive and increase their sales and conversion, businesses should need business plan templates to promote their products over the holiday season in order to reach their target.
One way to do this is to best practice search engine optimization. This technique will put your business in the spotlight in no time if done right. Since sales are at their highest level during the holiday season, competition is likely to be strong among online stores. If you want yours to peak and attract customers, you will need to be vigilant with your SEO practices.
With all of that in mind, we’ve put together 8 marketing tips to increase your website traffic this holiday season:
1. Start your marketing campaign well ahead of time
Many businesses make the mistake of delaying their campaign strategy for the holidays and losing sales.
As a marketer, you need to think about getting your brand into the minds of your target market before the season arrives. That is, customers should remember to buy from you before the start of December. Launching your holiday marketing campaign before November or December can give your brand an edge in the market. This will work specifically for customers who buy holiday gifts early on. You can easily reach first-time buyers with your pre-published vacation deals.
2. Target long tail keywords
Once you are done with the high intention keywords and the popular keywords, you should focus on the long tail keywords. These keywords represent a significant portion of overall web searches. Therefore, if you fail to target them, you may be missing out on an opportunity to get significant traffic to your website.
3. Use seasonal keywords
Each festival has its own set of keywords that are trending the web. Seasonal SEO would be based on these sets of keywords. For example: for Christmas, keywords like Christmas decoration, Christmas gift, Christmas lighting, etc. will be trendy.
If you don’t target seasonal keywords, your store won’t appear in search results. Therefore, you need to include popular seasonal keywords in your product pages, landing pages, deal ads, or blogs.
4. Designing landing pages for the holidays
Landing pages designed for the holidays will prove to be your golden ticket to earning festive sales and SEO.
Here’s what a festive landing page will do for you:
- Festive objectives will be more targeted or specific
- Allows a specific festive call to action
- Acts as a common home for all specific keywords
- Will display all offers and product announcements, in one space
These benefits will immediately increase the chances of your pages ranking higher than non-centralized party pages. Additionally, increased visibility will increase organic traffic which will help you generate leads, conversions, and sales.
5. Offer free rewards
It’s the one tip in a marketer’s manual that never fails to work. Everyone loves things that cost nothing. So you use it to your advantage. When you vouch for a free product or purchase gift with the primary purchase, customers just won’t be able to resist.
This strategy can be used very smartly to get customers to spend more with your business. For example: if you offer free products on purchases over $ 50, the customer will end up spending that amount with your business only for the sake of that free product.
Especially during the holidays when everyone is in the mood to give back, your customers will surely love to be at the end of the gift. So if you don’t want to offer free rewards per se, you can offer free shipping instead. All of these tactics with amplified highlights on deals, promotions and savings will definitely lead to increased sales volumes.
6. Create festive promotional links
If you don’t already know the importance of off-page SEO, let us tell you more. A quality link to your webpage will signal to Google’s crawlers that the webpage is a valuable piece of content. When Google receives this signal, it will increase your page ranking. This is what we mean by off-page SEO.
Backlinking is a strategic way to drive traffic to your web pages from other portals or websites. And when the links are “Follow” in nature, the authority of the page and the authority of the domain.
You should also consider the importance of anchor text. Quality backlinks should be sought from holiday specific anchor texts like Black Friday deals, Christmas deals, Halloween costumes and more.
7. Have a strong internal link setup
The strength of your link profile will not only depend on the number of backlinks you have, but also your internal link structure. Whenever you create and publish content, keep an eye out for internal linking opportunities. The overall user experience will improve with this method, along with a better SEO position, ultimately leading to more traffic to your website. So if you are writing and posting new vacation content, try to link from it to your internal pages.
8. Use the power of hashtags
If you are into social media marketing and have been doing it for a while, you should be aware of the kind of power that hashtags hold. They have the ability to make your content visible loud and clear and even go viral.
You will be able to make full use of their capabilities on platforms like Instagram and Twitter. Focus on holiday-specific hashtags and increase your chances of being spotted by as many potential customers as possible. The best part about hashtags is that they are easy to remember and can encourage user-generated content.
All armed to get some serious traffic this holiday season now?
It was a very practical manual for you to be successful with your vacation marketing strategy like never before. You can put together a seasoned team of SEO professionals and, with all hands on deck, imagine what kind of visibility you can get for your brand this season.