9 ways to increase website traffic with social media

Promoting your content on social media is an essential part of an effective digital marketing strategy. It can, in fact, be one of the most cost-effective ways to drive traffic to your website and accelerate marketing results.

According to Pew Research, today about seven out of 10 Americans use social media to connect with each other, engage with news content, share information and be entertained. This means for you that your potential customers are active on one or another social media platform, or several of them.

And since the majority of internet traffic is now mobile and the majority of mobile time is spent in-app, social media represents one of the best chances you have of getting views, shares, likes and likes. visits to your website.

To help you get maximum exposure and traffic to your website with social media, here are some simple tactics to try.

1. Use paid advertising

Even though every follower on your page sees every one of your posts, which they don’t, your reach is limited to those followers, who may not all be your ideal target audience. Of all the platforms, Linkedin has the best organic reach that can potentially extend beyond your followers. Platforms like Facebook and Instagram are increasingly limiting their organic exposure.

Additionally, there is a lot of noise in the feeds with ads, videos, and news posts, which reduces the chances of your audience seeing your posts.

But the good news is that advertising on LinkedIn, Facebook, and Instagram helps reach your target audience and generate clicks on your blog posts.

Consider publishing a few of your most popular blog posts each month. While not as cheap as it used to be, social media advertising allows you to target specific demographics, website visitors, and custom-built audiences, and show them your posts only.

Try different blog posts, change the images so your audience doesn’t always see the same ones, and test which ones work best. This will help you earn places on the feeds of the people most likely to be interested in your content.

2. Share each blog post with your personal profile and relevant groups

You will likely have many more followers on your personal profile than on your business page. It’s best to post your company blog on your business page and then share it on your personal account, especially on LinkedIn. You can tag people on your shared post, or share it via DM, and also share it with groups.

On Facebook, depending on the majority of followers, you may or may not share it personally, but you can certainly share it with business groups you might belong to.

LinkedIn groups aren’t as active anymore, but members will still get a notification when a new post is added. Groups on Facebook have better interaction with members. There are business groups such as your local chamber, city, causes and other business groups that you can join. These are great places to share your posts.

Keep in mind that it’s important to participate in discussions and appear helpful, not just show up to share your posts. By participating, people will get to know you and build trust, helping to build your position as an expert among group members.

You can reuse your blog posts by sharing them multiple times from time to time. To that end, you can create snippets of each of the main ideas in the post and share each one, using different images.

3. Think mobile first

People who see your content on social media are most likely seeing it on their phone. Make sure your post is optimized for smaller mobile screens, with minimal detail in your images, avoiding small text.

Also, make sure the images you use don’t have small details that require zooming in. For example, don’t post a vendor’s flyer with small text on it. Crop some of it and share it instead.

Most importantly, make sure your blog site itself is responsive and mobile-optimized. If people click to read an article they see on Facebook and end up on a messy site, most will immediately back off and not bother to read the entire article.

4. Pay attention to the headlines

According to the Content Marketing Institute, 80% of people who see your social media post won’t go past the headline. Some will keep scrolling and won’t bother to click or read.

Others will start reacting to the post based on the headline alone. This can actually be a good thing for your blog. Headlines have a way of getting people talking. While it can be frustrating to hear comments from people who obviously haven’t read the article, the whole point of posting on social media is to drive engagement.

So get the right takes and write titles that are good enough to inspire people who actually read to dig deeper. In a nutshell, use phrases that grab people’s attention without being overly baited.

Most importantly, review your own data for feedback on the quality of the titles. Posts that have a low click-through rate clearly show that the headline wasn’t engaging enough. Posts with a high click-through or engagement rate have been successful in grabbing attention.

Learn from past successes and failures and adapt accordingly.

5. Use the text part wisely

Take advantage of the space provided to add your text. This varies by platform, but it’s always best to write a teaser-like paragraph to generate interest to click through to read the full post.

The text you add to your posts can provide context, provide a brief summary, or reveal key benefits. Remember that the maximum amount of content people can see without expanding is around 480 characters, so the beginning is the teaser part that will get them reading the whole thing.

Avoid using chunks of text to get your point across. Try to be descriptive but brief. Use hashtags or cross-tags to other relevant pages to flag and boost your post even further.

Use emojis, especially if your audience tends to use them.

6. Be selective with images

A picture is worth a thousand words. Images grab our attention and can also start telling your blog’s story. With the right image, you can elicit emotion from your audience before they even read a single word. Once they’ve been engaged in this way, your audience will be more likely to read the actual post.

Make images as relevant to the content of your posts as possible. Don’t just use an image because it’s catchy.

Also limit the use of text in your image. A lot of placeholder text can be great, but too much text can prevent your boosted messages from showing.

7. Test different versions of blog post shares

One of your best marketing tools is the ability to test two different versions of the same blog post.

For example, let’s say you want to promote a blog about how tote bags can add value to your client’s event. Create a version that uses an image of a group of people enjoying an event and using the bag. Then create another version that uses a stock image of the canvas bag.

Now show each version to roughly the same audience and see which one gets the most clicks!

Performing these experiments can help you get accurate details for each blog post you promote. It can also reveal preferences for different post design demographics.

8. Reuse to post regularly

The more frequently you post, the more the platform displays your content, the more people see it. Set a schedule to post regularly. You don’t have to post a blog every time, mix it up to keep it interesting, the goal is to have a regular presence.

Repurpose your blogs using different images, rotate them regularly so you always have relevant content to post and your writing efforts will go a long way.

9. Review your social media analytics data

Social media insights give you a lot of information about your viewers. After all, your own data is the best indicator of what works and what doesn’t and make informed adjustments.

Be sure to consider factors such as time of day, frequency of posting, day of the week, current events that might be taking place that might capture people’s attention.

Also, vigorously A/B test post variations to learn how to get the biggest reaction from your audience.

Finally, make sure the content you create is absolutely worth reading! Deliver value, relevance, and authentic quality to your readers. Otherwise, no one will want to read it.

This article was first published on the ActionMarketingco.com blog. If you are interested in more digital marketing information specific to the distribution business, visit the Resources section of our website.

About William G. Patrick

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