A traditional western clothing store is open on the east side of Green Bay

GREEN BAY – Cowboys and girls rejoice, traditional and authentic western wear is now available on the east side of Green Bay.

Kaylee Sanchez and her husband, Gerardo, opened Shop Generations Vaquero at 1930 E. Mason St. next to Papa John’s Pizza in March and have since seen shoppers from northeast Wisconsin travel to see their wares.

“There really aren’t many places to choose from,” Kaylee Sanchez said of Western clothing stores. “That’s why we focus more on authenticity and handmade leather products.”

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The shop mainly sells leather goods, such as boots, vests, and traditional leather accessories, but other clothing, including western hats, is also available.

Additionally, the Sanchez offer hat and boot shaping and cleaning, encouraging customers to bring in used hats or boots to give them a new lease of life. They have recently expanded these services and have also started offering hat castings.

“The community is responding really well, which we love to see,” said Kaylee Sanchez. “We try and want to be part of the community.”

Kaylee said that although she and Gerardo have the largest stake in the business, Gerardo’s parents and brother also co-own and operate the store.

Gerardo Sanchez, owner of Generations Vaquero Shop in Green Bay, cleans and fashions a Western-style hat.

The idea to open a vaquero store, another word for cowboy or cattle drive, came from Gerardo’s family roots in Texas. Kaylee said they travel to Texas regularly to visit family and want to bring some cowboy culture and history to Green Bay. She said the name “Generations” came from a desire to bring generations of Western culture, both old and new, to their store.

Most of the products available at the store are from the Agave brand. Kaylee and Gerardo have teamed up with the brand, which makes products by hand in Mexico before they’re shipped to Texas. Kaylee said they had handpicked products from the Texas warehouse to sell in their store.

You can find more information about Generations Vaquero Shop on its website. The store is open 11 a.m. to 7 p.m. Monday through Thursday, 11 a.m. to 8 p.m. Friday and Saturday, and 11 a.m. to 5 p.m. Sunday.

Alexandria Bursiek Kloehn is a business reporter for the Green Bay Press-Gazette. You can reach her at abursiekkloehn@gannett.com or check out his Twitter profile at @bursiekkloehn.

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