The logo has been renewed to remain faithful to the values of the association, strongly rooted in Italy, while accentuating its international momentum, representing the evolving nature of the entire textile machinery sector. The official site has been completely revamped in both look, feel and structure, but remains essentially unchanged in its DNA, the association said in a press release.
The Association of Italian Textile Machinery Manufacturers presented a renewed corporate identity, the result of a collaborative effort involving the association itself and the communications agency Take, which managed the restyling of the logo, the new design of the brandbook and development of the new website. ACIMIT’s new image reflects its evolving and dynamic soul.
“Creativity, technological innovation and the fusion of Italian concepts – these are the ideas that guided us in designing and redefining our logo and the coordinated image of our association”, said Alessandro Zucchi, President of ACIMIT. “The new logo has been designed to reflect the fundamental values of our organization, with two main objectives: to promote the idea of proximity and rapprochement, while reflecting a spirit of belonging for all our associated partners, and to propose ACIMIT to the global textile supply chain, communicate Italy’s leading role in the textile machinery sector.
Another innovation announced by ACIMIT is the brand new communication concept promoting the presence of Italian manufacturers of textile machinery at ITMA 2023which will be held in Milan from 8 to 14 June this year.
The key communication concept designed to bring people together at ITMA is Shaping the Future, a project developed to link ACIMIT’s core values to those of ITMA, comprising the various communication activities, initiatives and programs of the ITMA. association, all of which will be presented with the support of the Italian Ministry of Foreign Affairs and International Cooperation and the Italian Trade Agency. The goal is to promote an immediate drive to shape the future of the textile supply chain, charting an innovative and ever-evolving path.
The website and communication actions promoting ACIMIT’s visual identity, as well as the creative project Shaping the Future, can be consulted online and on the association’s official channels from the end of April.
Fibre2Fashion (KD) News Desk