Albany Airport rolls out new logo and website

COLONY — A new logo and website, and soon a new phone app, are part of a project launched six months ago by Albany International Airport to update its brand image. The new theme: “Going Places”.

And with fully immunized people starting to travel again, “it’s just a good time” to introduce the airport’s new brand, said airport CEO Phil Calderone.

The new logo can be seen displayed overhead as passengers pass through security checkpoints and enter the various halls.

The rebranding work was carried out by Vibrant Brands, a Latham-based company which is a short distance from the airport. The company was selected from a list of companies responding to the airport’s call for tenders. The work is not expected to cost the airport authority more than $60,000, said airport spokesman Doug Myers.

Calderone has focused Albany on being a “smart” airport, working with General Electric’s Global Research Center and GE Aviation on projects such as an app that tells users when a given area of ​​the airport has been cleaned for the last time, for example. This project aimed to protect travelers and staff against the coronavirus.

The airport also serves as an incubator for digital innovations developed by GE.

With the rebranding, it is also looking to make the airport “progressive” and has introduced a reading room on the first level in a cooperative effort with the New York State Writers Institute, as well as enlisting the former groundskeeper of the city of Albany to install new plantations around the terminal.

The old logo was starting to show its age. “We haven’t modernized for a decade,” Calderone said on Wednesday.

As traffic rebounds, airlines are starting to add more flights. Currently, it has between 22 and 28 scheduled departures each day.

The airport authority is in the early stages of a new master plan which includes the addition of cargo space, a hangar and an expanded main entrance to the main terminal.

The website, which debuts early Friday morning, will be more intuitive than the current website, Calderone said, and will incorporate much of the technology that has been installed in the airport’s two parking lots to help travelers find available places.

“It’s more interactive and user-friendly,” he added. Phone apps are expected to be available next month.

About William G. Patrick

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