Allbirds unveils shoe and clothing store in Atlanta

Footwear and clothing retailer Allbirds has opened its 30th global store in Atlanta’s Ponce City Market. The 3,000 square foot outpost includes a retail store and community center, and links to other locations in North America, Asia and Europe.

Displays around the new Allbirds location draw attention to the merino wool, sugar cane, trees and other materials that make up the company’s products. The design of the store itself “also evokes the natural world, with custom wooden test chairs and displays and uniquely shaped mirrors,” according to the company announcement.

As a tribute to the local community, the Atlanta location features rabbiteye blueberry laces, hand-laser-etched Georgia fishing pins, and photographs featuring local members of the Allgood Collective of Allbirds. Customers can also see each product’s carbon footprint, a nod to Allbirds’ approach to sustainability.

Related: Allbirds Eyes Goes Public With Footwear And Apparel Business With IPO

Allbirds has been in talks with the banks about an initial public offering (IPO), according to a New York Times column this spring. The San Francisco-based retailer has raised more than $ 200 million since 2016.

Last September, the shoe company closed a $ 100 million venture capital round. This round – led by investment firm Franklin Templeton – is said to have valued Allbirds’ worth at $ 1.7 billion.

Co-founder Joey zwillinger said the money would be used to build stores, add products and fund direct-to-consumer sales operations. “Businesses can be a force for positive change, and this additional capital will allow us to continue our mission of bringing more sustainable products to people around the world,” he said during the capital fundraiser. risk.

Read also: Sneaker Startup Allbirds launches a clothing line

Allbirds also launched a sustainable clothing line last October that features an estimate of the amount of carbon emitted during the production of each garment. The company said the clothing line uses materials that reduce its lifetime carbon footprint.

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