Amazon opens its first physical clothing store

(RTTNews) – Amazon.com (AMZN), the e-commerce giant that ended the dominance of physical retail stores, has announced plans to open a physical clothing store in Los Angeles.

Amazon announced Thursday that it will open Amazon Style, its first clothing, footwear and accessories store, later this year at the upscale The Americana at Brand shopping complex in Los Angeles.

The store will offer “a selection of clothing, footwear and accessories for women and men”.

“Amazon Style brings together the best of shopping on Amazon – great price, selection and convenience – with an all-new in-store shopping experience designed to inspire,” said Simoina Vasen, Managing Director of Amazon Style.

The store will feature brands consumers “know and love”, according to Amazon, while an app will let users choose an item, size and color and send it straight to a fitting room or store. pick-up counter.

Amazon has also reinvented the fitting room. Customers can open the fitting room door using the app and find all the items they requested on the app inside. While trying on outfits in the bedroom, customers can continue to browse the store and request new items to try on without having to leave the bedroom.

“Using the touchscreen, they can rate items for new choices in real time and request more styles and sizes delivered to their fitting room closet in just minutes. fast delivery is made possible by Amazon Style’s on-premises operations, with advanced technologies and processes used in Amazon fulfillment centers,” said Vasen.

This isn’t the first time Amazon has made a foray into the physical retail market. In 2015, the company opened a bookstore, then in 2017 it bought the grocer Whole Foods for 13.7 billion dollars. He also launched take-out convenience stores.

The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.

About William G. Patrick

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