American Apparel Employee Startup Website

Dov Charney with a factory worker

Dov Charney with a factory worker.

dovcharney via Flickr


Hundreds of American Apparel workers are rallying to support ousted CEO and founder Dov Charney.

Store associates, factory workers and company employees post anonymous messages of support on the TeamDov.com website. [Editor’s note: Business Insider could not independently verify the identities of the workers who posted on TeamDov.com.]

American Apparel severed ties with Charney, who had been accused of misconduct, after a six-month investigation. The retailer has just released a strict new code of conduct for employees.

“Without Dov Charney, you have not only taken the reins of a fledgling powerhouse, but extracted a vital pillar that keeps the brand afloat,” someone who says he is a former employee wrote on the site. of American Apparel and retail strategist. . “His ingenious flair, intuitive aesthetic feeling and creative cunning are the glue that holds the brand together.”

A person who says he is a store manager in Germany wrote that Charney shows a remarkable interest in the lives of workers.

It’s not normal for a CEO to be as involved in day-to-day business as Dov, he knows what’s going on on the other side of the world and stays in touch with even the smallest employees,” the manager wrote.

Another director in Florida described a moment that shows Charney is not the typical CEO.

In one of my many audits with Dov of New York stores, what really impressed me was when he got down on all fours to clean chewing gum from the floor or when he learned how to really clean windows without leaving streaks”, writes the director.

american clothing colors

Peter Arispe, from Mexico, works as a quality control auditor at the American Apparel factory in downtown Los Angeles.

REUTERS/Lucy Nicholson


American Apparel cannot succeed without Charney at the helm, writes a senior vice president.

The executive worked with Charney for 10 years, opening 300 American Apparel stores.

Dov is the hardest working CEO in the world,” the executive writes. “Always on the front line and in the trenches. He has incredible working knowledge of all facets of the business, from production and product design to marketing and sales.”

The workers also write that they fear that without Charney, American Apparel will begin to outsource labor to Third World countries.

The company is known for offering good wages and benefits to workers at its Los Angeles plant.

Charney claims he was betrayed by Standard General, a hedge fund that gave him a loan in July so he could bolster his ownership of American Apparel.

Standard General controls its warranty claims and appoints several members to American Apparel’s board of directors.

Work at American Apparel and want to discuss your experience? Please contact us at retail@businessinsider.com.

About William G. Patrick

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