BEVERLY, mass., August 23, 2016 /PRNewswire/ — Clothing company American Rhino has launched its new website at www.americanrhino.com, the company’s president and director of the Foundation announced Tuesday.
American Rhino, founded in 2016, was created by the American Rhino Foundation, an active participant in on-the-ground conservation efforts to protect critically endangered and threatened African wildlife. A percentage of every American Rhino garment sold will go to the foundation. In turn, the foundation will fund conservation groups in Africa. “Our website is essential to fulfilling our philanthropic mission,” said the president of American Rhino. Chris Welles. “We believe that American consumers can play a vital role in preserving African wildlife. In doing so, we are helping to secure the biodiversity and habitats so vital to africa the economy and the future.
“We wanted a cost-effective way to tell our story, and authenticity was key. We hired king fish because of their strong track record of creating digital content for apparel clients,” Welles said.
To create authenticity in the look and feel of the website, American Rhino has partnered with king fish do a photo shoot Africa. The goal: to show American Rhino’s rugged products in action. “I went to Africa many times, and I’m always inspired by the landscape. I wanted to bring that inspiration to the website,” Welles said. The team filmed on the slopes of Mount Kenya, in the Aberdare Mountains, the Maasai Mara National Reserve and Nairobi.
Welles noted that king fish also took photos in other locations, including in the studio, to create the necessary product images, and was able to produce the website using cost-effective methods. Welles said he was satisfied with King Fish’s ability to tell the multi-layered story of American Rhino. “We arrived at king fish because of his success in digital marketing and his experience in project management,” Welles said. “The content and design of the site made my vision for the project a reality. The website is crucial to building our identity and reaching consumers, and the end result exceeded our expectations.”
About the American Rhinoceros
American Rhino is a garment that has a cause for those who buy quality gear, appreciate the safari lifestyle and care deeply about African wildlife. The American Rhino Foundation designed and launched American Rhino to help fund Africa’s most effective non-profit wildlife conservation organizations. The American Rhino Foundation actively participates in on-the-ground conservation efforts to protect critically endangered and threatened African wildlife. Our mission is to preserve African wildlife by funding the most effective local wildlife conservation organizations and projects in Africa. For more information, visit www.americanrhino.com.
American Rhinoceros, LLC
About King Fish Media
The company develops integrated campaigns that create an emotional connection between customers and their customers and prospects. Each program is designed to deliver measurable results based on real marketing goals. To deliver branded content effectively, king fish helps clients own their Media Channel® by strategically building media platforms including branded editorial content, responsive websites, social media campaigns, e-books, white papers, infographics, online videos online, as well as live and virtual events. King Fish has created profit-generating programs for companies such as Affinion, Ameriprise, Bank of America, BBVA Compass, Boston Market, C&S Wholesale Grocers, Cengage Learning, CoLucid, Commvault, David’s Bridal, IBM, Janus Capital, Keurig Green Mountain, Precision Medicine Group, Zappos and others. For more information, visit www.kingfishmedia.com.
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SOURCE American Rhinoceros