Artists cut digital white noise with .ART website domains

Lately, artists and art institutions have turned to digital with renewed vigor. With industry players like Gagosian launching its high-end temporary saleroom and Sotheby’s holding online-only auctions, it’s clear that unprecedented opportunities await the online art world.

However, there is a flip side to this boom: an increasing amount of digital “white noise”. One of the greatest challenges facing the arts community today is finding a way for individuals and institutions to identify, establish and promote themselves online, but to do so with the same charm and personality usually conveyed offline.

This is where .ART comes in.

Stern Pissarro Gallery, (image ©Soraa)
National Museum of 21st Century Arts in Rome, (image ©The Guardian)

Unique .ART domain names set artists apart from the rest of the crowd. By choosing yourname.ART for your website, you can create an easy entry point for all inquiries about your professional background, work and projects. No need to worry about aligning all of your media platforms’ profile names because with .ART, your website is the umbrella of your digital identity.

Launched in 2017, .ART is still a new domain. That means there’s a huge selection of website names to choose from, so there’s a good chance you’ll find the perfect match that you wouldn’t necessarily get on other platforms. Check out some of the favorite examples of .ART domain owners using their name to host websites that reflect their personal brands, along with tips on how to create and maintain a good artist website.

From supporting artists working with traditional media to those basing their practice on digital, crypto, VR art or NFTs, .ART covers it all. You can create a permanent digital portfolio, a pop-up website for your side project, or just link all of your existing media profiles to one domain. And with Ethereum integration, .ART domains can also be used as crypto addresses, making the platform an all-in-one experience.

More than 150,000 brands, institutions and creatives have already joined .ART, including Amazon, Apple, Pixar, the Louvre, TATE, Marina Abramovic Institute (, the Institute of Contemporary Arts in London ( , the National Museum of 21st Century Art in Rome (, Stern Pissarro Gallery in London (, Procreate drawing app (, Ars Electronica (, the Foundation Louis Vuitton, the Berlinale and many more.

Marina Abramovic Institute, (image © Andrew Russeth/Flickr)
Procreate drawing app,

Among them are countless NFT platforms, drops, and collections, including, an NFT marketplace for creating, collecting, and trading programmable art;, a symbol of creation through destruction launched by digital artist Pak; and, an NFT cash pool providing licensing rights.

To learn more and explore domain options, visit

About William G. Patrick

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