Banana Republic has announced the closure of its UK website from May 31, ending the brand’s presence in the UK.
In a post on its website, Banana Republic said it was due to close from 11:59 p.m., adding, “Until then, please continue shopping on the site. We sincerely thank you for your loyalty and business.”
Anyone looking to shop with the brand after the shutdown was urged to follow Banana Republic on various social media “to keep up to date with any future shopping alternatives.”
The brand, which was acquired by Gap Inc. in 1983, became an online-only retailer in 2016 after all nine of its physical stores in the region closed following a drop in sales.
The Gap brand itself has also been subject to closures, closing all of its stores in the UK and Ireland last year.
Through the acquisition of 51% of its shares, Next is operating Gap’s e-commerce business as part of the deal and has also opened a Gap dealership in its London flagship store.
Banana Republic recently underwent a brand rejuvenation, introducing new apparel lines and adapting its brand identity to both accommodate a new clientele and reconnect with its heritage.
The company recently partnered with an Australia-based distributor to bring the brand to market for the first time via a website and in-store concession stands.