Detroit Pistons and Legends launch team merchandise website

The Detroit Pistons have teamed up with Legends to operate Pistons313shop.com and unveiled new “313” and “DET” logo treatments that reinforce the franchise’s commitment to the city. // Images courtesy of the Detroit Pistons

The Detroit Pistons today announced a partnership with California sportswear brand Legends to operate e-commerce merchandising for the NBA organization, which Pistons313shop.com.

The new website will serve as the official team merchandise website, featuring designer apparel for men, women and youth, official licensed NBA team gear such as player jerseys, warm-ups, shirts. shooting range and novelty items for Pistons fans. of all ages.

It will also serve as a merchandise store for the Pistons’ NBA G League affiliate, Motor City Cruise, and the club’s NBA 2K League esports team, Pistons Gaming Team.

At the same time as the launch of Pistons313shop.com, the organization unveiled new ‘313’ and ‘DET’ logo treatments that reinforce the franchise’s commitment to the city and embody the culture and collective understanding that these numbers and letters serve more than just an area code or a location.

The brands are included as part of a new lifestyle-inspired line of off-the-court clothing with DETail Threads tabs. The private label offering focuses on silhouettes and designs that celebrate the city, the team, and the franchise’s history, with products available for die-hard fans and casual fans alike. DETail Threads merchandise will be sold exclusively to Pistons313shop.com.

“We are delighted to partner with Legends to create a new merchandising partnership that will provide fans with unparalleled selection with a simple and reliable online shopping experience,” said Mike Zavodsky, Commercial Director for the Detroit Pistons. “Our private label DETail Threads and new” 313 “and” DET “logo treatments offer fans a directional glimpse into our merchandising future and how we intend to use the power of global expertise. of Legends to diversify the look and feel of our team apparel offerings. “

Operated by Legends Global Merchandise, the new Pistons313shop.com The infrastructure allows visitors and fans to shop from anywhere and anytime. According to the team, Legends’ strategic relationships with high quality sellers and online stores will broaden the selection and increase value for the consumer.

“After our first conversations with the Pistons, it was important for us to deliver exclusive Detroit-based products that provide fans with a unique way to support their teams,” said Dave Moroknek, president of Legends Global Merchandise. “We strive to make the site easy to navigate and are delighted with the end product. It has been rewarding to work with the Pistons organization and I look forward to launching this partnership.

About William G. Patrick

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