Fanatics Files Trademark Application for BetFanatics – Online Sports Betting

American sportswear supplier Fanatics has filed a trademark application for the brand name BetFanatics.

In two trademarks filed with the United States Patent and Trademark Office, BetFanatics is listed as a “downloadable mobile application for betting and gaming”, as well as for use in fantasy sports leagues and for providing previews, alerts, replays, video clips of sports competitions, and sports webcam feeds.

The mark also applies to casino facilities and online games, including free games.

This follows earlier filings for Fanatics Casino and Fanatics Sportsbook, both filed in October.

Fanatics Sportsbook has been given the same description as BetFanatics.

Fanatics Casino, on the other hand, is listed as “an online gambling website” as well as “betting and gambling services and information services relating thereto”.

Logos were also provided for BetFanatics and Fanatics Casino, both simply consisting of the brand name in a serif font.

The news follows reports – which were later quashed by the company – that Fanatics had entered into an agreement in which Amelco would provide its source code to the company to develop a sports betting solution, following ongoing speculation over the company’s efforts to grow in betting. Fanatics clarified that no such deal was in place at the time.

However, it has been preparing for some time to expand into betting and gambling, bringing in former FanDuel general manager Matt King to lead its efforts.

Last year, the company was among the bidders to operate sports betting in New York. Fanatics and Penn National Gaming’s Barstool brand were each listed as operators in a bid from Kambi.

This offer ultimately fell through, however.

About William G. Patrick

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