Two of Spain’s biggest football clubs, Real Madrid and FC Barcelona, have applied to receive trademarks for certain elements of the Metaverse. The clubs introduced an app that encompasses different activities and services they can conduct in the metaverse, including a cryptocurrency wallet and the ability to sell virtual goods.
Real Madrid and FC Barcelona are interested in the metaverse
Sports teams are now moving their activities to the metaverse, in order to create new sources of profit and also to improve feedback and their relationship with fans. Recently, two of Spain’s biggest football clubs, Real Madrid and FC Barcelona, filed a joint trademark application to offer several services in the metaverse.
The trademark attorney Michael Kondoudis first reported about the trademark application on social media, noting that it was filed on August 5. The trademark filing indicates that both clubs may be interested in offering their own cryptocurrency wallets. The app also hints at possible metaverse gaming software, as it refers to “virtual reality software.”
The folder also refers to virtual clothing, such as clothes, shoes, and headgear.
The crypto environment and the metaverse are nothing new to either of these two teams that introduced the branded apps. Both have previously been involved in crypto and NFT efforts. real Madrid in partnership with Sorare, an NFT collectibles company, to enable it to offer collectibles of its players on Sorare’s NFT marketplace in 2020. After that, in 2021, the football team announced that they would be issuing tickets intelligent in the form of NFT for its public, in partnership with LAVA.
FC Barcelona have been even more involved in the world of cryptocurrency, having issued their own fan token which allows users to have a say in certain decisions concerning the club. Additionally, FC Barcelona signaled NFTs and the metaverse as part of their expansion strategy and launched Barca Studios, a new division to focus their products in these areas in March.
Additionally, the club recently sold nearly a quarter of this new division to Socios.com, a fan engagement token company, for $100 million in a deal to reshape the strategies of the club. club in Web3 space and metaverse.
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