Florida files trademark claim around popular Billy Napier slogan

Florida is moving forward with a trademark application around Billy Napier’s popular slogan.

Napier’s phrase, “Scared money don’t make money,” became popular last season when he explained why he opted for a touchdown instead of a field goal. He got extra traction shortly after being hired in Florida. The news was first reported by Josh Gerben, a trademark attorney.

The filing date was April 14 and it covers clothing and apparel, entertainment services, sporting events, tournaments and exhibitions.

The Tampa Bay Times noted earlier this spring that only 9 teams in the country have done it more often than Napier’s Ragin’ Cajuns did last year (37 attempts). Their conversion percentage (59.5%) was six points above the national median.

“The big problem here is that these decisions are very calculated, aren’t they?” Napier said after his introductory press conference in December.

The University of Florida filed a trademark application for:

“FEAR MONEY DOES NOT MAKE MONEY”

Football coach Billy Napier went viral last fall after he used the phrase to explain why he chose to go for a touchdown and not a field goal before halftime.#GoGators #UF#UFuture pic.twitter.com/MZpC3zUsHW

—Josh Gerben (@JoshGerben) April 19, 2022

“Scared money doesn’t make money.”

Billy Napier is a national treasurepic.twitter.com/LkTb1QcQwd

— Action Network (@ActionNetworkHQ) September 17, 2021