Indian Children’s Wear Market Grows at a CAGR of 14.5% During the Forecast Period 2021-2026 – Ripon College Days

According to the latest report from IMARC Group, the Indian children’s clothing market size reached US$16.4 billion in 2020. Going forward, the market is projected to grow at a CAGR of 14.5% during the period 2021-2026.

Clothing worn by children aged 0 to 14 is called “children’s clothing”. These garments are often made of high quality materials that provide comfort and breathability, and are available in a wide range of colors and textures.

The clothing trend for children in India has traditionally fluctuated from ethnic and cultural, due to the aesthetic dominance of everyday wear, to contemporary, due to increased Western influence and a preference for clothing styles urban and comfortable. There has been a growing trend towards merging and gender neutral fashion over the years which is producing a favorable outlook for the Indian market.

Note: We regularly track the direct effect of COVID-19 on the market, as well as the indirect influence of associated industries. These observations will be incorporated into the report.

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Competitive landscape

The competitive landscape of the market has been studied in the report with the detailed profiles of the major players operating in the market.

Gini & Jony Limited,
Aditya Birla Fashion and Retail Ltd.,
Benetton India Pvt Ltd,
Lilliput Kidswear Limited,
Catmoss Retail Pvt. Ltd.,
Arvind Fashions Limited,
Indian Clothing League Private Limited,
Tiny Girl Clothing Company Private Limited.

India Children’s Clothing Market Trends:

The market is mainly driven by the growing number of nuclear and dual-income households in India. The strong economic growth of recent years and the increase in purchasing power, as well as the changing spending habits of parents, who are increasingly inclined to provide their children with greater comfort and convenience, are driving sales. branded and high quality children’s clothing.

In addition, children in urban and semi-urban areas of the country are now exposed to mass media, which has accelerated their active participation in purchasing decisions. Along with this, several players are focusing on effective promotional strategies and modes of advertising to make themselves known to their target consumers. They continually collaborate with overseas brands and companies, including Disney and Warner Bros., to launch aesthetic assortments of merchandise that appeal to their ever-expanding consumer base. The market is further boosted by the growing penetration of online fashion and clothing websites with user-friendly interfaces, lucrative discount offers and flexible payment methods in India.

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Market summary:

Based on category, the market has been divided into uniforms, t-shirts/shirts, bottoms, ethnic wear, dresses, denim, and others.

Based on the season, the market has been categorized into summer, winter, and all-season clothing.

Based on the distribution channel, the market has been categorized into supermarkets and hypermarkets, exclusive stores, multi-brand outlets, online and others.

Based on gender, the market has been divided into girls and boys.
On the basis of sector, the market has been segmented into organized and unorganized sectors.

Based on fabric material, the market has separated into nylon and rayon, wool, cotton blend/blend, polyester, cotton and others.

Geographically, the market has been divided into North India, East India, West & Central India, and South India.

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