One of the summer’s most anticipated movies is “Nope,” Jordan Peele’s mysterious horror project that he promises will be “the great American UFO story.” Fans slowly began to piece together elements of the story from the film’s multiple enigmatic trailers. But if “Us” and “Get Out” have taught us any lessons, it’s that when Jordan Peele is behind the camera, you never know what you’re going to get.
On Friday, fans got another hint as to what they might be up to when the movie hits theaters later this month. peele tweeted a link to a new website for “Jupiter’s Claim”, a fictional amusement park inspired by the California Gold Rush.
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The interactive website details the fictional amusement park’s many attractions, including the theater, bank, general store, and Winkin’ Well. Visitors to the site are guided by Ricky “Jupe” Park, the character Steven Yeun plays in “Nope.”
“It’s at Jupe, and he welcomes you with open arms,” reads the intro. “Here at Jupiter’s Claim, there are horses to see, a general store to visit, and the Sundae Saloon to knock out some spirits. While you’re here, don’t forget to pick up your Jangle Skirt for the ultimate attraction. most revealing: the Winkin’ Well, where all imaginable wishes can come true.
Browsing the site reveals a number of Easter eggs about Peele’s upcoming film. The general store features merchandise from “Kid Sheriff”, a fictional film set in “Nope”. The bank is a virtual shell game that fans can play to win “Jangle” money that allows you to access other parts of the site. And a map of the park gives fans an in-depth look at one of the film’s key settings. In true Peele fashion, the site’s music and color palette shift from bright and sunny to dark and eerie, promising something sinister lingering beneath the surface.
“Nope” is written and directed by Jordan Peele and stars Daniel Kaluuya, Keke Palmer, Brandon Perea, Michael Wincott, Steven Yeun, Wrenn Schmidt, Keith David, Donna Mills, Barbie Ferreira, Devon Graye and Oz Perkins.
Universal Pictures is set to release “No” on July 22 in theaters.
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