Melbourne-based clothing brand MAAP launches new UK website – Business

MAAP has launched a new website dedicated solely to the UK market, supported by a new local distribution warehouse.

The Melbourne-based clothing brand’s products will now be available to purchase in sterling directly from MAAP for the first time.

Marking its continued expansion and recognition of the UK as a key market, the new warehouse is MAAP’s first physical presence in the country. Serving the UK and Ireland, the UK warehouse will offer a more sustainable logistics solution than fulfilling orders from MAAP’s other European warehouses. It will also save UK customers extra customs charges and offer free returns.

Mitch Wells, Vice President of Operations at MAAP, said: “There has always been a large community of MAAP cyclists in the UK, so for us to be able to leverage that strong presence through the new store and the warehouse is very exciting.

“Not only will they allow us to provide a better customer experience, but they will also help us continue our journey towards maximum sustainability.”

The entire MAAP range will be available on the new online store, including the recently launched Transit collection, a sustainable range of unisex clothing designed for the daily commute.

The four-way stretch provides a full range of motion with no adjustments needed, MAAP said, while reflective details provide extra visibility for city riding.

Lightweight, waterproof, windproof and DWR fabrications provide the “ultimate” warmth-to-weight ratio when the weather turns, while the Roam Jacket’s new Cohaesive hood adjustment system keeps rain at bay while maintaining visibility by pressing a button or two.

Read more: TfL data shows an increase in the proportion of journeys on foot and by bike during the pandemic

MAAP also recently launched the new Pro Bib 2.0, its “most technologically advanced bib shorts to date”. Made with a lightweight 3D aerostructured finish to provide a firm compression fit, the Pro Bib 2.0 is constructed with reshaped ergonomic panels, contoured to move and flow with a moving body.

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