Melbourne-based clothing brand MAAP launches new UK website

MAAP has launched a new website dedicated solely to the UK market, supported by a new local distribution warehouse.

The Melbourne-based clothing brand products will now be available for purchase in pounds sterling direct from MAAP for the first time.

Marking its continued expansion and recognition of the UK as a key market, the new warehouse is MAAP’s first physical presence in the country. Serving the UK and Ireland, the UK warehouse will provide a more sustainable logistics solution than fulfillment of orders from MAAP’s other European warehouses. It will also save UK customers additional customs fees and offer free returns.

Mitch Wells, Vice President of Operations at MAAP, said: “There has always been a great community of MAAP cyclists in the UK, so for us to be able to leverage that strong presence through the new store and the warehouse is very exciting.

“Not only will they allow us to deliver a better customer experience, but will also help us continue our journey to be as sustainable as possible. “

The entire MAAP range will be available on the new online store, including the recently launched Transit collection, a sustainable range of unisex clothing designed for the commute.

The four-way stretch provides a full range of motion with no adjustments required, MAAP said, while reflective details provide additional visibility for city driving.

Lightweight, waterproof, windproof and DWR constructions deliver the ‘ultimate’ warmth to weight ratio when the weather changes, while the Roam Jacket’s new Cohaesive hood adjustment system keeps rain at bay while maintaining visibility. with the push of a button or two.

Read more: TfL data shows an increase in the proportion of walking and cycling trips during the pandemic

MAAP also recently launched the new Pro Bib 2.0, its “most technologically advanced bib shorts to date”. Crafted with a lightweight 3D aerostructured finish to provide a firm, compressive fit, the Pro Bib 2.0 is constructed with reshaped ergonomic panels, contoured to move and flow with a moving body.

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