Neopets Launches Official E-Commerce Website, Featuring New Custom Merchandise

Clothing, stickers, mugs…one place to find everything Neopian!

Neopets Merchandise Store (CNW Group/Neopets)

EL SEGUNDO, Calif., May 27, 2021 /PRNewswire/ – Neopets, Carlin West Agency and Snow Commerce are joining forces to bring fans and friends of the beloved Neopian community an all-new e-commerce website at, offering an incredible variety of Neopets products, launching today!

“There are millions children who grew up playing with Neopets, and many of them are still playing today, almost 21 years after its initial launch!” Jim Czulewicz, president and CEO of JumpStart Games Inc., the company that owns Neopets. “We wanted to celebrate the fandom’s passion for our community by creating a special store with our licensed partners, as a hub for all things Neopian.”

Fans can bring the nostalgia home with an all-new line of merchandise, including t-shirts, hoodies, mugs, stickers, tote bags, and more! In addition to the main collection, the store will feature stunning designs, created by artists from the Neopets community.

The new store also gives fans the ability to customize their merchandise with its new custom section. Proud Neopet owners can now include their favorite Neopets on personalized T-shirts, and include a name or text! Hot coffee and tea drinkers can also customize their own classic Neopets mug.

Neopets Altador Cup Merchandise (CNW Group/Neopets)

Neopets Altador Cup Merchandise (CNW Group/Neopets)

Next June is Neopia’s 16th Altador Cup, and longtime fans of the annual event can gear up and shop new and classic designs, featuring familiar faces from the cup, including Yooyus and well-being. loved Techo Fanatic!

This is the first time that the brand has launched an official online store with exclusive products from the Neopets brand, supported by Snow Commerce and the Carlin West agency.

In order to identify the best licensing partners, Neopets continued its partnership with Carlin West Agency LLC. Fans are urged to stay tuned, as the long-awaited Petpet keychains, Neopet plushes, including the brand’s first Draik plush, and other novelties inspired by the virtual world of Neopia, will be hitting stores in the months to come!

For more information and new updates on anything and everything Neopets, please visit our social media:

About Neopets
Owned by JumpStart® Games, the leader in creating interactive family experiences that entertain and educate. JumpStart® creates mobile and multiplayer games and experiences under its flagship brands – JumpStart®, Jumpstart Academy®, School of Dragons®, Zoo Guardians® and Math Blaster®. For over 20 years, Neopets has allowed users to create and care for digital pets called “Neopets” while exploring the virtual world of Neopia and sharing it with friends and the community on desktop web browsers and mobile. For more information, please visit JumpStart Games is a subsidiary of NetDragon, a world leader in building Internet communities. JumpStart is based on Los Angeles, California. For more information, please visit

About NetDragon Websoft Holdings Limited
NetDragon Websoft Holdings Limited (HKSE:0777) is a global leader in building internet communities with a long history of developing and scaling multiple internet and mobile platforms that impact hundreds of millions of users, including previous establishments of China leading online gaming portal,, and China most influential smartphone app store platform, 91 Wireless.

Established in 1999, NetDragon is one of the most reputable and well-known online game developers in the world. China with a history of successful game titles including Eudemons Online, Heroes Evolved and Conquer Online. In recent years, NetDragon has also started to develop its online education business based on the management’s vision of creating the world’s largest online learning community and bringing the “classroom of the future”. to all schools in the world. For more information, visit

About Carlin West Agency
CWA (Carlin West Agency LLC.) is a leading branding and merchandise licensing company representing licensing rights for children’s entertainment/pop culture brands such as Neopets, Global Pop Star Hatsune Miku, That of Cristiano Ronaldo Striker Force 7 and others. CWA is based in New York City. For more information, please visit

About Snow Commerce
Snow Commerce is a long-time agency that helps build industry-leading e-commerce platforms such as Hybris, Magento, Amazon, Shopify, and WordPress to provide the right architecture to support business goals. They provide high-quality services to manage e-commerce activities on platforms that complement the resource needs of their client partners.

At Snow Commerce, we believe that being unique online is essential for lasting success. This is why we work with our clients to build a differentiated strategy and a beautiful UX. Our engagements cover market analysis, ideation, web design, development and ongoing site management.

We carefully advise our clients on industry-leading e-commerce platforms, such as Hybris, Magento, Amazon, Shopify and WordPress, to provide the right architecture to support business objectives. We provide high-quality services to manage e-commerce activity on the platform and complement the resource needs of our client partners. We focus on return on investment to ensure our clients’ success in a long-term relationship.



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