Netflix launches new website for movies, TV news updates, marketing and advertising news, ET BrandEquity

The new website is now accessible worldwide, but is currently only available in English. (Photo for representation purposes)

Video streaming giant Netflix has launched a new website called “Tudum” with the aim of providing news, interviews, behind-the-scenes videos, bonus features and more.

The company described the website as “a place to learn more about your Netflix interests.”

“Say hello to Tudum, a behind-the-scenes pass that lets you dig deeper into the Netflix movies, shows and stars you love! It’s still early days, but you can expect exclusive interviews, behind-the-scenes videos , bonuses, and more,” the company said in a tweet.

The new website is now accessible worldwide, but is currently only available in English.

According to Netflix, users will be able to dig deeper into its content and use the website to find out if “Maid” is based on a true story or if the cast of “The Witcher” has appeared in other shows.

Last month, Netflix announced that to be more transparent about the viewership of its top shows and movies, it would start publishing a weekly report detailing its most popular TV shows and movies.

Netflix said it will also update the global lists, which it first released last month, as new titles become mega hits.

These lists are based on total hours watched in a title’s first 28 days on Netflix.

“This is an important step forward for Netflix, the creators we work with, and our members. People want to understand what success means in a world of streaming, and these lists offer the clearest answer to this issue in our industry,” the company said.

–IANS

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