Next is the most visited clothing website in the UK

Next.co.uk is the most visited clothing retail website in the UK, with 17.13 million visits in March, 29.6% more than the previous month, according to the company. SimilarWeb web analytics. Asos is second, with 13.7 million visits, followed by Shein, H&M and Matalan.

How the Top 10 Clothing Retail Websites in the UK Get Their Traffic

All the websites mentioned above saw an increase in traffic in March, except for Shein, which saw a drop of 2 million visits compared to February; and Boohoo and Zara, whose traffic remained the same during these two months.

Most of the traffic received by the top 10 UK clothing retail websites is generated by organic visits (when users enter the web address directly into the browser) and organic search (when users search brand name on a search engine), which indicates strong brand awareness. The combination of organic and paid search (when brands pay to be on top of search results) accounts for nearly 38% of all visits. Display ads on third-party websites, apps, and social media are the third largest traffic contributor.

In the case of Next, an impressive 94% of traffic comes from visits or organic searches, with the rest of the traffic coming from display ads or paid searches. For Asos, the ratio of organic traffic to paid traffic is 84.7% to 15.3%.

Coming in at number three, Shein.co.uk relies heavily on ads: almost 44% of its web traffic is obtained this way. Its drop in attendance could result from a drop in advertising investments.

SimilarWeb also revealed that most UK shoppers prefer to use their mobile to visit these websites. 65% of all traffic received by the 10 websites in March came from mobile devices.

Image: Screenshot from Next.co.uk

About William G. Patrick

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