In its filing with the US Patent and Trademark Office this week, the company listed several of its trademark logos, including Air Jordan’s “Jumpman,” and registered them for use on “goods. downloadable virtual, namely computer programs containing shoes, clothing, headgear, eyewear, bags, sports bags, backpacks, sports equipment, art, toys and accessories for use online and in virtual worlds in line.
Other logos include the Nike swoosh, “Just Do It” slogan and the SNKRS app logo.
While Nike hasn’t specified what it plans to do with its branded virtual merchandise, it’s possible the company is gearing up to release NFT sneakers for use in the Metaverse. Earlier this month, Nike posted two new job applications for virtual shoes and virtual material designers.
According to the job descriptions, the company is looking for a person “to create and visualize innovative virtual material concepts using 3D tools”. The roles will fall under the company’s digital product creation group, a team focused on what Nike calls “the digital and virtual revolution”.
“You will play a key role in redefining our digital landscape, bringing us into the metaverse and developing the capabilities of our team,” says the job description.
According to CNBC, the company is also awaiting a patent for Cryptokicks, which it plans to use for NFTs.
Trademark attorney Josh Gerben first spotted the filings and predicted that Nike could use the trademarks in the metaverse.
Nike heads for the metaverse.
On October 27, the company filed new trademark applications for NIKE, JUST DO IT, and the swoosh logo.
– Josh Gerben (@JoshGerben) November 1, 2021