The Edmonton Oilers appear to be real contenders this season, leading the Pacific Division with 32 points as star forwards Leon Draisaitl and Connor McDavid top the NHL scoring race.
Everyone is involved in the team’s drive to the Stanley Cup, including Finnish forward Jesse Puljujarvi, who is making headlines both on and off the ice. The 23-year-old has accumulated 17 points in 21 games this season, but what could be even cooler is his self-styled nickname: Bison King.
Puljujarvi went viral in September when a photo of him posing in front of a bison appeared on social media. The post went viral and thus began the legend of the buffalo king.
As you might expect, he even disguised as a buffalo king for Halloween.
On Thursday, Puljujarvi took another step in consolidating the nickname when he officially filed for a trademark application for “Bison King”. The application indicates that he intends to use the name for the sportswear brand.
While the news may seem odd, Oilers fans are happy to see Puljujarvi finally settle into his life in Edmonton after a tumultuous start to his NHL career. Selected fourth overall by the Oilers in the 2016 NHL Draft, the winger struggled to carve out a spot on the club’s squad, bouncing between the NHL and the AHL before returning to the Elite League. Finnish for a year in 2019.
Ahead of the start of the 2020-2021 season, Puljujarvi signed a two-year, $ 2.35 million contract extension with Edmonton. Since the start of last season, he has recorded 42 points in 76 games and is finally living up to his potential as a highly skilled striker.
More from Yahoo Sports