Oilers’ Puljujarvi files for ‘Bison King’ trademark

The Edmonton Oilers look like real contenders this season, leading the Pacific Division with 32 points as star forwards Leon Draisaitl and Connor McDavid top the NHL scoring race.

Everyone contributes to the team’s progression to the Stanley Cup, including Finnish forward Jesse Puljujarvi, who is making headlines on and off the ice. The 23-year-old has 17 points in 21 games this season, but what might be even cooler is his self-assigned nickname: Bison King.

Puljujarvi went viral in September when a photo of him posing in front of a bison surfaced on social media. The post went viral and thus began the legend of the bison king.

As you might expect, he even disguised as the bison king for Halloween.

On Thursday, Puljujarvi took another step in cementing the moniker when he officially filed a trademark application for “Bison King.” The application indicates that he intends to use the name for the sportswear brand.

While the news may seem strange, Oilers fans are happy to see Puljujarvi finally settle into his life in Edmonton after a rocky start to his NHL career. Picked fourth overall by the Oilers in the 2016 NHL Draft, the winger struggled to earn a place in the club’s roster, bouncing between the NHL and AHL before returning to the Elite League Finnish for a year in 2019.

Prior to the start of the 2020-21 season, Puljujarvi signed a two-year, $2.35 million contract extension with Edmonton. Since the start of last season, he has recorded 42 points in 76 games and is finally living up to his potential as a highly skilled power forward.

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