Paww couture: On International Dog Day, a dive into the puppy clothing market | fashion trends

A stroll through the neighborhood market is now incomplete without passing a pet store displaying more than basic pet supplies like food and medicine. Pet clothing now commands prime storefronts, highlighting a wide range of items such as t-shirts, bow ties, raincoats, shoes and bibs, specially designed for furry beings to four legs. Local brands and high-end ties to international cartoon and movie series design and dominate the pet clothing market, vying to provide the best in fashion for pets.

According to Ambarish Sikarwar, Business Leader, Zigly, some of the top-selling clothing items include shirts, t-shirts and bow ties. He attributes this demand to several factors, the main one being an increase in the number of people looking for pets. “India is the fastest growing pet care market with around 20 million pet dogs and around 19 million other pets. The pet care category is growing with a CAGR of 17%, making it open to upgrading and innovative ideas,” he explains. Other reasons, such as growth in disposable income, exposure to international trends also contribute to this demand.” The industry is on an upward trend and estimates suggest it will be a $70 billion industry by 2032, according to reports from Future Market Insights (IMF), due to the prevalence pet fashion influencers, small pet clothing companies and products. breakthroughs in design,” he explains.

(L) Range of dog shirts from Zigly. (R) Mutt of Course bow tie and dog shirt jumpsuits.

The dynamics of demand and supply are working both ways, with customers also placing orders for made-to-measure and made-to-measure garments. Working on feedback shared by her customers, Sakshi Bawa, founder of Mutt of Course, designed bow tie and shirt combinations for dogs. “Our customers wanted something exciting and fun for their pets with all the upcoming festivities in mind, so we delivered. Pet parents are looking for innovative, original and reliable products , and are willing to spend on things they are passionate about,” she shares. One of the best sellers in their repository this year was the raincoat. “We sold over 2,500 raincoats this year, which is 3x growth for us,” she shares, adding that these demands are also driving businesses to innovate. pieces sold within the first few months of launch. This favorable demand inspired us to launch our Tom & Jerry collection, which was the second collection we launched in collaboration with Warner Bros. Consumer Products,” she says. our Zigly, which sees a 23% increase on a monthly basis when it comes to clothing. “We regularly innovate in this area with different types of pet options, such as summer collection, monsoon collection and more,” says Sikarwar.

It’s not just a millennial thing

Bawa notes that their average shopper is aged in the “18 to 34 year old and includes both male and female” age bracket and that the lines generally overlap when it comes to defining whether a certain category of age splurges on pet clothes.

Himangini Shukla, a Noida-based instructional designer with a 2.5-year-old beagle named Buddy, gets nothing but the best of products for him. “There’s no limit to what I do for him, whether it’s shoes, sweaters or harnesses. He has two pairs of Ruffwear shoes that cost around 4.5k each. I also had a pair of sunglasses imported for him, which cost 6k,” she says, adding that she also regularly takes vacations planned solely around him.

For Natasha Adlakha, 36, a resident of Indirapuram, spending money on her pets is not an expense but a way to pamper them. “We spend about 8k-9k per month on Kulfi (his desi pet) clothing which includes t-shirts, jackets and sweaters. We also had a golden retriever, Google, who passed away last December, for whom the expenses were greater because he was a large dog. His sweaters would cost around 3k while kulfi’s sweaters come for 1.5k-2k,” she says.

Theo dressed in a raincoat.

Vidhi Malla, a Delhi-based communications consultant, who has two freelancers Toto and Theo, spends around 4k-5k in a quarter on their clothes. Besides that, she also got them light-activated collars. “My friends from abroad also bring them gifts that are not usually available in India,” she says.

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