Budget fashion retailer Primark is reportedly considering adding a click-and-collect service to its new website, which is due to launch in the UK this month.
The global clothing chain previously rejected the potential use of home delivery services for its soon-to-be-launched site, which will also be available in its 13 other markets by next fall.
The new platform hopes to better showcase its wide range of products and provide customers with information about product availability in stores.
In a statement to Reuters, John Bason, chief financial officer of Primark owner Associated British Foods, said any e-commerce opportunity for the company would be “probably more in the area of click-and-collect”, saying the home delivery was not possible. t resonate with its low prices.
The launch of the new website comes as Primark continues to implement its international expansion strategy, unveiled in November, with the aim of operating 530 stores over the next five years, as well as accelerating growth across major markets, such as the United States, France and Italy.
Bason said the plan would result in around 60 US-based stores, up from 13 currently, and the company will increasingly look to the Italian market, in which it already has eight stores.
“In Spain and the Iberian Peninsula, we have 65 stores. There’s no reason Italy shouldn’t be on that scale and go beyond that,” Bason said.