Product and technological innovations, especially in women’s clothing, will drive the growth of the market

Dublin, December 13, 2021 (GLOBE NEWSWIRE) – The Decorated Garment Market Size, Share and Trend Analysis Report by Product (Embroidery, Screen Printing, Thermal Dye Sublimation, Digital Printing), by End User (Men, Women, Children), by Region and Segment Forecast , 2021 – 2028 “ the report was added to ResearchAndMarkets.com offer.

The global decorated clothing market size is expected to reach USD 52.9 billion by 2028 and is expected to increase at a CAGR of 11.9% from 2021 to 2028.

The growing popularity of screen printing and digital printing work on clothing is driving the growth of the market. With the growing trend of custom t-shirts and tops, the demand for clothing printing has increased over the years leading to market growth.

In addition, product and technological innovations, especially in the womenswear segment, will drive the growth of the market. The emerging trend of quilting and retro logos is also expected to drive product demand during the forecast period.

The increasing use of heat press techniques by major brands, such as NBA, Adidas, Champion, American Girl, and Nike, has also driven demand for products over the years. In addition, the growing number of sports clubs across the world provides plenty of opportunities for manufacturers to aim for global expansion.

High fashion brands have widely adopted digital printing technique, which adds a new dimension to tailoring. Brands like Dior, Zac Posen, Akris, Valentino, Sabyasachi and Helmut Lang more easily create personalized fabrics.

Plus, digitally printed fabrics are durable and affordable. In 2018, 2.57 billion m² of fabric were digitally printed worldwide, including 2.2 billion m² for clothing, fashion and home textiles. Countries like India, China, Italy, Turkey and the United States dominate the digital textile printing market.

Additionally, China dominates the fast fashion market due to the growing middle-income population in China and strict environmental regulations in Beijing. Contrary to this, Italy dominates the luxury fashion market.

However, the COVID-19 outbreak has significantly affected the fashion industry, particularly in 2021, in countries like the United States, India, Brazil, France, Turkey, Russia, UK, Italy, Spain and Germany. The closure of physical stores of major brands and the reduction in the number of fashion shows and events due to the need for social distancing have resulted in a significant decline in market growth.

Nonetheless, e-commerce and online portals have flourished, which should keep the market outlook relatively stable during the COVID-19 crisis.

Based on the product, the market is segmented into embroidery, screen printing, thermal sublimation, digital printing and others. The embroidery segment dominated the global market in 2020, with a share of 41.4%. Embroidered products are in great demand because of their durability that is superior to other types of decorated clothing.

The female end-user segment accounted for the largest market share of 65.7% in 2020. The increasing availability and demand for different product categories such as t-shirts, tops, bridal wear and dresses via online channels are factors driving the growth of this segment. .

Additionally, product innovations in the womenswear category due to changing trends and consumer demands are likely to boost the segment. For example, graphic t-shirts have gained popularity in the market as semi-formal and casual attire.

Asia-Pacific accounted for the largest market share of 36.7% in 2020. The market is driven by the growing demand for various decorated garments in emerging economies such as China and India.

Europe is expected to post the fastest CAGR of 13.1% during the forecast period. The region is a strong and continuously growing market for decorated clothing and is home to some of the most renowned fashion brands in the world.

Highlights of Decorated Clothing Market Report

  • The embroidery segment is expected to maintain its pole position throughout the forecast period to claim a 38.7% share by 2028. Embroidered products have high demand due to their superior durability compared to other types. of decorated clothes. Custom embroidery jobs last much longer than printed jobs

  • The female segment became the largest end-user segment in 2020 and accounted for 65.7% revenue share in 2020. The availability and demand for different products, such as t-shirts, tops, tops, kurtas and dresses are driving the growth of this segment. In addition, product innovations in the womenswear category due to changing consumer demands will boost the segment.

  • Asia-Pacific became the largest regional segment in 2020 and accounted for a 36.7% market share that year. The market is driven by the growing demand for various decorated garments in countries like India, China and Japan

Main topics covered:

Chapter 1. Methodology and scope

Chapter 2. Executive summary
2.1. Market outlook
2.2. Sector perspectives
2.3. Competitive outlook

Chapter 3. Variables, Trends and Scope of Decorated Clothing Market
3.1. Market overview
3.2. Mapping of penetration and growth prospects
3.3. Industry value chain analysis
3.4. Market dynamics
3.5. Business environment analysis
3.5.1. Industry Analysis – Porter’s
3.6. Decorated Clothing Market Roadmap
3.7. Market entry strategies

Chapter 4. Analysis of consumer behavior
4.1. Consumer trends and preferences
4.2. Factors Affecting the Purchase Decision
4.3. Consumer product adoption
4.4. Observations and recommendations

Chapter 5. Decorated Clothing Market: Product Estimates and Trend Analysis
5.1. Analysis of product movement and market share, 2020 and 2028
5.2. Embroidery
5.3. Print Screen
5.4. Dye sublimation
5.5. Digital printing

Chapter 6. Decorated Clothing Market: End User Estimates and Trend Analysis
6.1. Analysis of end-user movements and market share, 2020 and 2028
6.2. Men
6.3. Women
6.4. Children

Chapter 7. Decorated Clothing Market: Regional Estimates and Trend Analysis
7.1. Analysis of regional movements and market share, 2020 and 2028

Chapter 8. Competitive analysis
8.1. Key global players, recent developments and their impact on the industry
8.2. Categorization of key companies / competitions (key innovators, market leaders, emerging players)
8.3. Supplier landscape
8.3.1. Key Companies Market Share Analysis, 2020

Chapter 9. Company Profiles
9.1. Company presentation
9.2. Financial performance
9.3. Comparative analysis of products
9.4. Strategic initiatives

For more information on this report, visit https://www.researchandmarkets.com/r/vklx2h

CONTACT: CONTACT: ResearchAndMarkets.com Laura Wood, Senior Press Manager press@researchandmarkets.com For E.S.T Office Hours Call 1-917-300-0470 For U.S./CAN Toll Free Call 1-800-526-8630 For GMT Office Hours Call +353-1-416-8900

About William G. Patrick

Check Also

Global Apparel & Apparel Market Outlook, Growth, Industry Trends 2022-2030 Cryptocurrency

Apparel and Apparel Market Report Coverage: Key Growth Drivers and Challenges, Regional Segmentation and Outlook, …