Pure London has launched a new editorial style website

Pure Londonthe UK’s premier fashion buying event which runs from 17-19 July 2022 at the iconic Olympia in London, has announced the launch of its dynamic new campaign and website as it prepares to its first commercial collective of fashion brands, creative minds and inspiring trends in over two years.

Much missed during the pandemic, Pure London will once again bring the fashion and jewelery community together with a international showcase of spring/summer 2023 collections in the heart of London and created a campaign to reflect the vibrancy and confidence of the show. Color blocking, static electricity effects and an electrically charged color palette of dragon fruit pink, light blue, yellow yellow and wormwood green contrast with the striking black and white photographic images of Pure’s historic catwalks London.

Think of volume and disturbance as color and noise. Dynamic and confident. So London. The mood is energized. Electrified. Exciting.’

The new editorial-style website launches today.

Gloria Sandrucci, Events Director, Pure London says; “We are so pleased to see our new vision for Pure London come to life with the launch of the new website and creative campaign, it is confident and dynamic and signals a fresh start for the show. For 25 years and 50 shows, Pure London has delivered the largest audience of buyers to a fashion event in the UK.We are an international platform for brands, suppliers and designers to showcase their collections to thousands of UK and international retailers and buyers , and we offer much more than just a trade show.Pure London is back and will once again bring together the brightest and most creative minds in the industry, showcase the best curated and edited new season collections, inspire the latest trends, offer invaluable business information and support, and create a hub for forging new and international connections.

Visitors to Pure London will experience a new floor plan edition with five destinations: womenswear, footwear, accessories and Pure Jewel with Design Lab in these destination areas showcasing the latest and most innovative collections, and Pure Origin . Many brands will present their Spring/Summer 23 collections including One Hundred Stars, Brodie Cashmere, Onjenu, Lily & Me, My Doris, Meraki Beach, Bl^nk, Jayley, Alpe, Sonatachic, Joko Edu, ArtLove, Vilagallo, Envy Bijoux, ShanShan, Tale The Label, Italian Closet, Asiana and many more.

For more information on and to register your interest in attending Pure London, please visit www.purelondon.com.

To join the Pure London exhibitor list, please Gloria Sandrucci – Gloria.Sandrucci@purelondon.com



About Pure London:

Pure London is the UK’s premier fashion shopping event, representing womenswear, footwear, accessories, jewelery and young fashion. It brings together the industry’s brightest minds and creatives twice a year to showcase the best of the season’s collections, discover the latest trends, exclusive business insights and all-important international connections.

Pure London is a Hyve Group plc event.

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