Fibers / Threads / Fabrics
Sorona unveiled its new website featuring updated iconography and photographs to celebrate its Common Thread Fabric certification program and its apparel sub-brands — Agile, Aura, Luxe, Profile, Revive.
Inspired by the herbal element of the Sorona polymer, the sub-brand’s new iconography borrows from nature using hyper-detailed images of various flora that emulate Sorona’s performance abilities in tissue. Visitors to the website may also notice cutting-edge photos of clothing in action, captured by award-winning photographer Stan Musilek.
Sorona’s updated website is the result of a collaboration between Addis, an integrated creative partner for progressive brands such as MightyLeaf and Kashi; OneMagnify, a performance marketing company specializing in strategic digital, brand and customer experience communications; and TYPOConsult, a full service web consulting company based in Copenhagen.
“We are excited to launch our new website, which signals the natural evolution of our brand message and vision. We believe in transparency and traceability throughout the value chain and celebrating sub-brands through this innovative creative execution has proven to be an exciting next step, ”said Alexa Raab, Global Brand and Communications Leader – Sorona.
In addition to the new iconography and sub-brand pages, the site also offers sections dedicated to Sorona faux fur, Sorona for rugs and a customer portal.
Now in its 21st year, Sorona is a 37% bio-based polymer, providing spinners, mills and brands with a high quality, eco-efficient fiber that adds softness, durability and elasticity to fabrics without sacrificing performance. Sorona is used in a variety of apparel applications including athletic and athletic wear, insulation, swimwear, outerwear, suits, faux fur, and can also be found in Mohawk rugs. SmartStrand.
When used as an alternative to nylon 6, Sorona is created using 30% less energy and releasing 63% less greenhouse gas emissions, the company reports. Compared to the production of nylon 6,6, Sorona uses 40% less energy and releases 56% less greenhouse gas emissions, he adds.
Sorona is a USDA certified bio-based product with an OEKO-TEX Standard 100 certification.