Stride Rite Launches New Shopify Plus Website with Digital Agency CQL | News

GRAND RAPIDS, Mich., January 18, 2022 /PRNewswire-PRWeb/ — Stride Rite, Vida Shoes International’s premium children’s footwear brand, has announced the launch of its new website at striderite.com in partnership with digital agency CQL. The new Stride Rite website delivers a cutting-edge digital experience built on Shopify Plus, with a creative redesign, mobile responsiveness, improved search and personalization, simplified checkout, and scalability for future brand growth.

“This initiative with Stride Rite began with an exploration of ‘blue skies’, envisioning the future of Stride Rite and reimagining the digital experience. To achieve this vision, Stride Rite needed to invest significantly in technology and development personnel or reevaluate their platform,” says Scott Robertson, CEO of CQL. “The new platform to Shopify Plus has allowed Stride Rite to move from a development and technology-focused CTO mentality to a CMO approach, focusing their time and budget on marketing, conversion optimization and designing the customer experience that drives revenue.”

Stride Rite’s new site features a transformative redesign, a new simplified navigation taxonomy for conversion and mobile optimization. With the Searchspring integration, striderite.com offers rich search functionality, product recommendations based on browsing data and order history, and a personalized content experience with Searchspring’s personalization platform. To unify Stride Rite’s product data, Salsify was used to provide a centralized point of truth for product information for the website and marketplaces. The new website allows the Stride Rite team to manage content, launch marketing campaigns, maintain product data and add functionality to the site through drag-and-drop interfaces.

“During our long-term partnership with CQL, Stride Rite’s wish list of digital features – such as mobile responsiveness, PDP and Checkout optimization, multisite and internationalization – has grown rapidly, but our complexity technical and our expense to implement the changes too. Stride Rite’s new technology stack, designed for future growth and stability, significantly reduces our total cost of ownership and allows our e-commerce teams to focus on the content, marketing and acquisition to cultivate deeper relationships with our customers,” says Brian McManus, Executive Vice President, Vida Shoes International.

Stride Rite’s new website can be viewed at striderite.com.

About StrideRite

Founded in 1919, Stride Rite is a leader in the children’s footwear industry. With a rich 100-year history, Stride Rite provides quality products with advanced, state-of-the-art technologies. Inspired by a child’s out-of-this-world imagination, Stride Rite emphasizes quality and quality because they understand that parents’ greatest desire is to provide the best for their children. Stride Rite is distributed across the United States in specialty retailers, independent and department stores and online. Stride Rite is a division of Vida Shoes International, Inc., a global leader in the footwear industry. Learn more at striderite.com and follow Stride Rite on Facebook and Instagram at @StrideRite.

About CQL Corp.

CQL is a digital commerce agency with over 25 years of experience creating commerce experiences and solutions to inspire brands and the people who love them. CQL’s unparalleled technical expertise and design experience, combined with cutting-edge e-commerce platforms, have helped retailers and manufacturers generate record online revenues, create new channels and envision ideas that change the world. Based at Grand Rapids, Michigan, our customers include PetSmart, elf Cosmetics, Wolverine Worldwide, James Avery Artisan Jewelry, Escalade Sports, Costa Del Mar and more. For more information, call 616-365-1000 or visit CQLCorp.com.

About Shopify Plus

Shopify is a leading provider of business-critical Internet infrastructure, offering trusted tools to start, grow, market, and manage a retail business of any size. Shopify improves commerce for everyone with a platform and services built for reliability, while delivering a better shopping experience for consumers around the world. Proudly founded in Ottawa, Shopify powers over 1.7 million businesses in over 175 countries and is trusted by brands like Allbirds, Gymshark, Heinz, Staples Canada, and much more. For more information, visit shopify.com.

About Searchspring

Searchspring is on a mission to empower e-commerce teams with superpowers. We give the world’s most creative online brands the easy-to-use research, merchandising, personalization and analytics tools they need to increase conversion and curate unique shopping experiences. Learn more at searchspring.com or visit the websites of some of our most heroic customers like Moen, Fabletics, Volcom, Wildfang or Alternative Apparel.

About Salsify

Salsify enables brand makers to win on the digital shelf by delivering the shopping experiences consumers demand wherever they choose to shop online. The world’s biggest brands, including Mars, L’Oréal, CocaCola, Bosch and GSK, use Salsify every day to stand out on the digital shelf. To date, Salsify has raised a total of $198.1 million in financing, led by Warburg Pincus, Venrock, Matrix Partners, Greenspring Associates, Underscore VC and North Bridge. For more information, visit salsify.com.

Media Contact

Betsy Petrovic, CQL, 6163651000, betsy.petrovic@cqlcorp.com

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