Take a Data-Driven Approach to Website Optimization Sponsored Content | Tech-Talk Webinar | On demand

See how B2B teams can reliably identify and optimize their website’s most important pages with data, then replicate that success at scale. Learn from Stella Antonova, Marketing Analytics Manager at Amadeus, and Sheila Mulrooney, Product Marketing Manager at Decibel by Medallia.

Watch this webinar and see how:

  • Discover critical digital experiences that need to be improved
  • Mix visualization tools and conversion rate metrics to identify key weaknesses
  • Share project success stories across the organization
  • More! Find out how Amadeus overcame website optimization hurdles faster than their original timeline anticipated


Stella Antonova is responsible for marketing analysis at Amadeus. Stella is responsible for defining the overall marketing analysis strategy and leads four main areas: data collection, data analysis, data architecture and contract research organization. She strives to bring change through innovation, agility and a data-driven mindset in the way large multi-channel companies work.

Sheila mulrooney is Product Marketing Manager at Decibel by Medallia, a digital experience analytics platform that helps companies deliver flawless customer experiences (CX) at scale. Driven by curiosity and a passion for simple and efficient technology, Sheila’s goal is to communicate the importance of the customer experience to professionals in all industries.


Marissa Coslov is vice president of business development at eMarketer. She is a seasoned Sales and Accounts Manager, with a proven track record of selling at the enterprise level while educating and creating value among the largest and most recognizable brands, agencies and ad technology companies. in the world.

About William G. Patrick

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