The UK Digital Retail Index is compiled using Google’s Lighthouse tool.
The Body Shop scored 381 out of 400, after earning the top score for its accessibility as well as 98 out of 100 for its SEO, surpassing big names such as Asos, which came in 196th, and Amazon, which came in 253rd.
Close behind with a score of 372 was pet food and accessories retailer Jollyes, with outdoor clothing brand Regatta (366) rounding out the top three.
The top 10 best performing e-commerce sites were:
1 – The body shop
2 – Jollyes
3 – Regatta
4 – Dunelm
5 – The Moss Brothers
6 – Fainting
7 – MKM
8 – Plum Victoria
9 – Craghoppers
Brad Houldsworth, Head of Product at Remarkable Commerce, says, “Online retailers know they operate in a competitive environment, but as the Digital Retail Index shows, you don’t have to be a global player, or even have experience in e-commerce, to thrive online.
“What sets retailers apart with the most successful websites is their commitment to SEO and continuous technical improvements that enhance the user experience. A scalable website that allows them to meet demand during periods cutting-edge technology is key to driving sales and building brand loyalty.”
He adds: “Shopper habits have now changed for good since the pandemic, moving even more towards e-commerce, and retailers need to be prepared for the spikes during peak periods or they will be left behind. “.
“While mid-sized retailers don’t have the same in-house technical skills as larger e-commerce companies, it’s still possible to compete with them if you have the right platform and perform regular performance checks.”