One of many initiatives to leverage brand and loyal community beyond meat subscriptions
TORONTO, April 12, 2022 /CNW/ – EMERGE Commerce Ltd. (TSXV: ECOM) (“EMERGE“or the”Company“), a diversified and rapidly growing acquirer and operator of niche e-commerce brands, announced today that truLOCALa Canadian leader in premium meat subscriptions, has launched an online clothing store featuring truLOCAL branded clothing for consumers who want to support the local movement, for food and beyond.
truLOCAL is pleased to launch branded merchandise such as hoodies, t-shirts and hats with the truLOCAL logo available at their new online store.
“We’ve always used our apparel internally as a way to reward our fantastic staff, but demand for our apparel has grown outside our company in our community of like-minded customers,” said Marc Lafleurfounder and CEO of truLOCAL. “Now people can show their love for truLOCAL and the local food movement on their sleeve, literally.”
truLOCAL has partnered with North Custom Apparel, located in Milton, Ont., a company that prints and embroiders clothing from Canadian suppliers. truLOCAL merchandise is only available in truLOCAL online store and will initially only be launched in Ontario. truLOCAL aims to expand its merchandise into British Columbia, albertaand Quebec in the future.
“truLOCAL has built a reputation for supporting all things local, even beyond the locally sourced premium meat its members have become accustomed to,” said Ghassan Halazonfounder and CEO of EMERGE, the parent company of truLOCAL. “This new line of merchandise will strengthen and grow relationships within this community, serve as free word-of-mouth advertising for new members, and is one of many initiatives we are working on to leverage the truLOCAL brand, beyond the existing D2C meat subscription model.”
EMERGE Commerce Ltd. (TSXV: ECOM) is a disciplined, diverse and rapidly growing acquirer and operator of profitable niche e-commerce brands. EMERGE’s subscription and marketplace e-commerce properties offer their members access to premium pet products, meat and groceries, outdoor gear, golf and other organized experiences. Emerge’s portfolio houses some of the North America popular online destinations including WholesalePet.com, truLOCAL.ca, BattlBox.com, UnderPar.com, JustGolfStuff.ca, CarnivoreClub.co, WagJag.com and BeRightBack.ca. EMERGE has been named one of the fastest growing companies in Canada by The Globe and Mail’s Startup 50 and Best Growing Companies of 2020.
To learn more about EMERGE, visit https://www.emerge-brands.com/
truLOCAL is Canada’s leading direct-to-consumer (D2C) premium meat subscription offering customers customizable boxes of locally sourced meat shipped directly to their door. truLOCAL is a subsidiary of EMERGE Commerce Ltd.
To find out more visit https://www.shoptrulocal.ca/
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SOURCE EMERGE Commerce Ltd.
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