The EMERGE brand, truLOCAL, launches an online clothing store

One of many initiatives to leverage brand and loyal community beyond meat subscriptions

TORONTO, April 12, 2022 /CNW/ – EMERGE Commerce Ltd. ECOM (“EMERGE“or the”Company“), a diversified and rapidly growing acquirer and operator of niche e-commerce brands, announced today that truLOCALa Canadian leader in premium meat subscriptions, has launched an online clothing store featuring truLOCAL branded clothing for consumers who want to support the local movement, for food and beyond.

truLOCAL is pleased to launch branded merchandise such as hoodies, t-shirts and hats with the truLOCAL logo available at their new online store.

“We’ve always used our apparel internally as a way to reward our fantastic staff, but demand for our apparel has grown outside our company in our community of like-minded customers,” said Marc Lafleurfounder and CEO of truLOCAL. “Now people can show their love for truLOCAL and the local food movement on their sleeve, literally.”

truLOCAL has partnered with North Custom Apparel, located in Milton, Ont., a company that prints and embroiders clothing from Canadian suppliers. truLOCAL merchandise is only available in truLOCAL online store and will initially only be launched in Ontario. truLOCAL aims to expand its merchandise into British Columbia, albertaand Quebec in the future.

“truLOCAL has built a reputation for supporting all things local, even beyond the locally sourced premium meat that its members have become accustomed to,” said Ghassan Halazonfounder and CEO of EMERGE, the parent company of truLOCAL. “This new line of merchandise will strengthen and grow relationships within this community, serve as free word-of-mouth advertising for new members, and is one of many initiatives we are working on to leverage the truLOCAL brand, beyond the existing D2C meat subscription model.”

EMERGE Commerce Ltd. ECOM is a disciplined, diverse and rapidly growing acquirer and operator of profitable niche e-commerce brands. EMERGE’s subscription and marketplace e-commerce properties offer their members access to premium pet products, meat and groceries, outdoor gear, golf and other organized experiences. Emerge’s portfolio houses some of the North America popular online destinations including,,,,,, and EMERGE has been named one of the fastest growing companies in Canada by The Globe and Mail’s Startup 50 and Best Growing Companies of 2020.

To learn more about EMERGE, visit

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About truLOCAL
truLOCAL is Canada’s leading direct-to-consumer (D2C) premium meat subscription offering customers customizable boxes of locally sourced meat shipped directly to their door. truLOCAL is a subsidiary of EMERGE Commerce Ltd.

To find out more visit

Follow truLOCAL:
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Caution notice
Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

Notice Regarding Forward-Looking Statements
This press release may contain certain forward-looking information and statements (“forward-looking information”) within the meaning of applicable Canadian securities laws, which are not based on historical fact, including, without limitation, statements containing the words “believe”, “plans”, “plans”, “intends”, “will”, “should”, “expects”, “continues”, “estimates”, “plans” and others similar expressions. Readers are cautioned not to place undue reliance on forward-looking information. Actual results and developments may differ materially from those contemplated by such statements. The Company undertakes no obligation to comment on any analyses, expectations or statements made by third parties regarding the Company, its securities, or its financial or operating results (as applicable).Although the Company believes that the expectations reflected in the forward-looking information contained in this press release are reasonable, such forward-looking information is based on expectations, factors and assumptions about future events which may prove to be inaccurate and is subject to numerous risks and uncertainties, some of which are beyond the Company’s control, including risk referred to in the Company’s Annual Information Form, which are available on SEDAR at The forward-looking information contained in this press release is expressly qualified by this cautionary statement and is made as of the date hereof. The Company disclaims any intention and has no obligation or liability, except as required by law, to update or revise any forward-looking information, whether as a result of new information, future events or otherwise.


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