The website selling retro t-shirts from now-defunct regional brands

These days, it feels like every brand is going the nostalgia route for advertising and marketing. And why not? That works. Sometimes that leads to creative campaigns like Michelob Ultra’s “NBA Jam” pop-up. Most of the time, this leads to fun branded products.

But what’s more nostalgic than today’s brands drawing inspiration from older designs and properties for new promotions? What about merchandising for brands that have been out of business for decades?

That’s what you’ll find at Local Vintagetage. In fact, this is the whole purpose of the online store. The site is full of t-shirts and hoodies emblazoned with the logos of now-defunct brands. And while we’ve seen things like this before, Local Vyntage adds a fun twist: Most of these brands are (or rather were) smaller local or regional operations that shoppers can browse by city or state.

This means many obscure options depending on the search area. There are shirts for semi-large regional chains like Caldor and Ames, sure, but there are also deep cuts like Whalom Park if you’re looking for Massachusetts and The Enchanted Forest if you’re looking for Rhode Island.

Are we a little bummed that there aren’t shirts for West Coast Video (the North East’s big movie rental chain) or Exhilarama (the classic arcade/indoor amusement park)? Sure, but at least us Philadelphia-area folks can get a shirt for PRISM (the regional premium cable TV channel) or Laneco (the Philly/Jersey grocery store).

Screenshot of a listing for a Caldor T-shirt on the Local Vyntage website. | Credit: Local Vintage

Looking at all the old logos, it’s interesting how much nostalgia influences modern design. (Compare, for example, the recent rebranding of Burger King and this old Burger Chef shirt.) And the fact that there is a market for this stuff reinforces the idea that nostalgia, for better or for worse worse, really sells.

More than anything, though, it’s a fun trip down memory lane.

“We know how much you love reminiscing about the good old days and all the things that make your city unique,” the site reads, as Input Mag notes. “It’s part of who we are. We want to connect people and help them share their memories. So when you’re stopped by a complete stranger to talk about your shirt, you’ll know we’ve achieved our goal.

About William G. Patrick

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