Trek works with Locally to integrate dealer inventory with Trek website

WATERLOO, Wis. (BRAIN) – Trek Bicycle is working with Locally, an e-commerce service provider, to enable its retailers to integrate their inventory data with the Trek website. This allows online shoppers to see which physical retailers have the desired product in stock.

The system will allow consumers to browse available products from Trek, Bontrager, Electra and other Trek aftermarket partners on

“Trek Bicycle websites meet the expectations of today’s buyers by adding visibility to local inventory among thousands of specialty bicycle stores,” said Teddy Schiavoni, vice president of business development at Locally .com. “Supply channels are hampered to get equipment to consumers. As Trek leads the charge of connecting local dealers to inventory, they support both local businesses and buyers with an unparalleled opportunity to experience exceptional customer satisfaction and build long-term loyalty. is precisely what omnichannel shopping is intended to do. “

Steve Novoselac, Director of Digital IT at Trek Bicycle, said, “Enables us to locally connect our customers to their dream bike, in their own backyard.

“Our mission is to change the world, by getting more people to ride bikes. Buying a bike is a better experience in retail so if we can help more people ride a bike faster by showing someone the bike they want is on the street in their bike shop local rather than our warehouse, it’s better for them, it’s better for the bike shop, and it’s better for Trek. “

More information on the Locally blog.

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