UAE-based sustainable brand F5 Global launches website and goes international

F5 Global, the sustainable athleisure brand from the United Arab Emirates, has announced the launch of its new online store (, as part of its mission to promote ethical fashion and production. The new F5 website features sustainable, organic and vegan streetwear that looks fresh and has a comfortable fit.

The collection is made from lightweight and durable materials, offering a range of products from cropped t-shirts, leggings, hoodies and joggers to face masks. Initially, F5 Global was only available at select Athlete’s Co stores in 4 GCC countries. The mission of the new e-commerce platform is to make sustainable fashion accessible globally while offering same-day delivery to customers in the United Arab Emirates.

“The launch of will allow customers to shop our sustainable collections around the world. My mission is to raise awareness of conscious consumption and to develop F5 Global in the international market to make fashion eco-friendly. more accessible environment.” Says Sarisha Ved.

According to data from Simon-Kucher & Partners (October 2021), 85% of consumers have changed their buying behavior to become more sustainable over the past five years. Including generational differences in attitude. Additionally, 32% of Millennials will choose a sustainable alternative, compared to 24-29% of older generations.

The creation of the F5 Global brand began with a memorable visit to India, where Sarisha took part in the family tradition of distributing school supplies and basic necessities to underprivileged children. This initiative inspired her to create an ethical brand that involves sustainable and community initiatives to support the less privileged.


About F5

Launched in March 2021, local concept F5 is a sustainable fashion brand, the brainchild of 15-year-old entrepreneur Sarisha Ved. The F5 brand is the only in-house brand of the Apparel group that offers a range of products such as mobile phone cases, reusable masks, wallets, bags and unisex sportswear with the Global Organic Textile Standard (GOTS), Fairtrade & Global Recycling Standards, with 100% of products produced in SMETA (Sedex Members Ethical Trade Audit) approved facilities. All F5 products are made from organic or recycled materials, incorporating zero waste principles, in which materials, including mobile cases and plastic used for packaging, are compostable.

© Press release 2022

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