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LOS ANGELES — UCLA’s Lonzo Ball will not face NCAA sanctions for linking to a family clothing website that used Ball’s likeness.
UCLA asked the family to remove Lonzo’s photo from the bigballerbrand.com website after receiving a call from rival University of Southern California, said LaVar Ball, Lonzo’s father. Tim Tessalone, USC’s director of sports information, confirmed that USC had called UCLA but UCLA said it was already aware of the matter “and was working on it.”
UCLA would not address the specifics of the situation.
The NCAA provided USA TODAY Sports with a joint statement from the NCAA and UCLA on Saturday stating that the eligibility of Ball, the starting UCLA point guard whose image is no longer on the site, is no longer eligible. is not in danger.
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“NCAA eligibility is assessed at the start of each student-athlete’s academic year and then reassessed as necessary based on changed circumstances,” the statement said. “This assessment may include a review of NCAA rules, facts related to specific situations, or a school’s request for NCAA interpretations and waivers.
“Like many schools, UCLA has frequently worked with the NCAA to determine what is and is not allowed in member-adopted rules. Although neither the NCAA nor UCLA will discuss the specifics of the situation of a specific student-athlete, both are satisfied that appropriate steps have been taken to review potential issues under NCAA rules and processes regarding Lonzo Ball.As is standard practice, both will continue to work together to monitor this matter.”
Ball, a freshman who is expected to be a top-five pick in the upcoming NBA Draft, is expected to turn pro after this season.
Prior to his arrival at UCLA, his family launched the Big Ballers brand to capitalize on the success of Lonzo Ball and his two brothers – LiAngelo, a high school student who signed with UCLA, and LaMelo, a sophomore who signed on. committed to UCLA.
On the website, the family sells t-shirts for up to $60, hoodies for up to $70, and hats for up to $80.
