Upscale clothing store moves to Long Beach – Press Telegram

By Jo Murray, Columnist

Hats off!

Brixton, at 6440 Pacific Coast Hwy, Suite # 145 in 2ND & PCH opened last week. There will be a grand official opening on September 18th. The company started out with hats and has since grown to include more clothing items.

It’s a big win for Long Beach. The brand wanted to develop near its home port of Oceanside and the targeted towns a few kilometers from the 5 Freeway as part of the Long Beach selection route.

“Long Beach was one of the first to embrace and support Brixton, they have stayed with us as our brand has grown. We deeply appreciate the support of the LB community and have decided to bring them the second physical manifestation of our brand, ”said Raphael Peck, CEO (formerly of Adidas, Oakley, Fanatics) in an email.

According to comments from company officials, online sales from Long Beach customers were strong and many local consumers were seen as the brand’s “first adapters”.

“Brixton has grown into a diverse American lifestyle brand that is potentially no better reflected by the diversity of Long Beach,” added Peck. “Where better to present beautiful products inspired by the past and designed to live in the present? “

The new store is in a large space on the first floor facing the inner courtyard.

“This will be the biggest Brixton experience with an incredible opportunity to personalize headgear and finish your look with the newest Brixton assortment in the world,” said Peck. “We are also delighted to have local products made for Long Beach available exclusively at this store.

“We are excited to go out and find ways to become a meaningful part of the community and to use our stores as an opportunity to serve the diverse interests of the Long Beach community.”

New restaurant

The newest restaurant in the same center as Brixton is Tocaya, which serves healthy, relaxed Mexican food. It is located on the lower level facing PCH. Their management echoes many of the same thoughts that Brixton executives did when asked, “Why Long Beach?” “

“Since our opening in Venice in 2016, SoCal residents have requested a location in Long Beach and we thought the development around 2ND & PCH was the ideal solution. We love this area and are excited to be a part of the community, ”said Matt Smith, chief marketing officer, in an email.

More chocolate

Award-winning Romeo Chocolates will open a new store in The Hanger at Long Beach Exchange LBX (southwest corner of Lakewood Boulevard and Carson) this fall. The business owned and operated by Long Beach is known to use ethically sourced cocoa and chocolates.

“I am more than grateful to this community for supporting our local chocolate factory which we founded in Long Beach,” said Romeo Garcia, founder of Romeo Chocolates, in a statement. “We’re grateful for every milestone, and it’s a very special time for us to open our second gift shop for our residents and visitors to Long Beach.”

Garcia launched Romeo Chocolates as a pop-up in various Long Beach neighborhoods since 2014, followed by its flagship location on Pine Street in 2017.

“LBX has proven to be a crucial part of this community, and our team is honored to open our new location here,” he added.

Growing company

Coastline Equity, a real estate advisory firm, announced last week that it has acquired JW Property Services, a professional property management firm primarily focused on the Grand Long Beach area.

“Our Coastline Equity team has been looking for a strategic acquisition for quite some time. JW Property Services presented an opportunity to support clients of an existing business with a smooth transition to an innovative technology platform and a successful exit for the founders of JW ”said Anthony Luna, Vice President of Coastline Equity .

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