Waterloo Designer Launches Fashion & Lifestyle Brand Luxe Life Website | Local news

WATERLOO – Shanté Wallican-Nesbit has always loved being fashionable. But she didn’t envision fashion as a career until high school.

“When it was time for me to go home, I would go to the mall, not really seeing what I wanted to buy,” she said.

Her mother was sewing and Wallican-Nesbit asked her if she would make him a dress.

“She would say, ‘What do you want? “And she would cook something for me,” Wallican-Nesbit said. “It was always very cute.”

It started a fire under the Waterloo woman to get into the fashion industry.

After studying textiles and clothing with Professor Annette Lynch at the University of Northern Iowa, then at Savannah College of Design in Savannah in Georgia and finally at the University of Lyon in Lyon in France, Wallican-Nesbit passed time in merchandising at Target Corp., designed photoshoots for Nordstrom, and styled famous clients for Taylor-Ector Studios in Atlanta.

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Back in Waterloo, Wallican-Nesbit wanted to launch his own clothing line and open a boutique.

“It’s just something I’ve always wanted to do, but I was trying to figure out the ‘how’ of it all,” she said.

So she started researching boutiques, chatting with friends and fellow business owners, and last weekend she hosted several local creative professionals for a photoshoot featuring items from her line. of Luxe Life clothing and accessories.

A behind-the-scenes look at a Luxe Life photoshoot, July 2020.

Models: Shan Greer and Kayla O’Connor

Videographer: Jonathan Jones (Jones Pix)

Make-up artists: Brittany Giles (Bougie Beatz by Britt) and Kayla O’Connor

Hairdresser: Latasha Frost Kirarei (Salon Voya)

(Courtesy Shanté Wallican-Nesbit)

Even though the global coronavirus pandemic has slowed or completely prevented many new businesses from starting up, Wallican-Nesbit is launching the Luxe Life website on July 31, “against all odds,” she said.

“Everybody laughs at me like, ‘Girl, what took you so long? ”, Said Wallican-Nesbit.

Luxe Life began with swimwear and other pieces that Wallican-Nesbit called a lifestyle brand for “the traveling fashionista.”

Model Shan Greer poses for a photo during a photoshoot for Luxe Life, a new lifestyle clothing company started by Shante ‘Wallican-Nesbit of Waterloo.

Courtesy of Luxe Life

“I would get excited and post stuff on Facebook, and people would say, ‘How much? “That’s kind of how it started,” she said.

Swimsuits now accompany items like sunglasses, hats, earrings and evening dresses. More casual, everyday items will also be part of the lineup going forward, and Wallican-Nesbit sees no limit to luxury living – even talking about embarking on the journey alongside retail.

“When I started studying fashion the industry was based in France – I learned French and studied there. Now it’s in China – it’s the center of everything, ”she said. “It would be really nice to host some type of shopping or supply trip.”

Luxury Living - Kayla O'Connor

Model Kayla O’Connor poses for a photo during a photoshoot for Luxe Life, a new lifestyle clothing company started by Shante ‘Wallican-Nesbit of Waterloo.

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And she tries to uplift the younger generation interested in the world of fashion, with videos on her YouTube page documenting her own experience in the industry.

“I have found some really good mentors myself,” Wallican-Nesbit said. “I would like to be able to mentor some people to come. “

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