Which companies were the winners and losers in November website traffic?

Product Manager Itamar Korem, the mastermind behind our website traffic features, explores which websites were winners and losers with their website traffic in November.

November is an important month in e-commerce. Thanksgiving weekend kicks off the shopping season, with Black Friday and Cyber ​​Monday bringing millions of people online, looking for bargains.

Looking at the top 10 most visited websites in November, Alphabet (GOOGL) was again the leader in website traffic with the top two domains, Google.com and Youtube.com. eBay (EBAY) entered the list at number 10, replacing Netflix (NFLX), which fell two places, to number 12.

From this list of most visited websites, Amazon.com (AMZN) and Ebay.com saw the strongest growth in website traffic, at 7% and 4% respectively. The website with the biggest drop was Twitter.com (TWTR), whose traffic fell by 3%.

November winners

Looking at the top 100 domains, the biggest “winners” came mostly from the fashion and e-commerce sectors. Here are the most successful companies in each industry:

NOTOctober losers

Again, focusing on the top 100 domains, the biggest “losers”, according to the industry, were:


We also looked at which websites saw the biggest ranking change, in terms of the amount of website traffic. The biggest change has been Reddit favorite Gamestop.com (EMG), which gains 28 places. The top 5 companies that moved up the rankings are:

  1. Gamestop.com (EMG), up 28 places
  1. Rakuten.com (RKUNF) up 22 places
  1. Qvc.com (QRTEA) up 21 places
  1. Macys.com (M) up 21 places
  1. Coinbase.com (PIECE OF MONEY) up 16 places.

The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.

About William G. Patrick

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