Women shoppers frequent retail chain websites significantly more than men


Women are much more likely than men to buy from retail chain and mainstream brand manufacturer websites, while men shop online-only merchants. When it comes to differences by commodity category, men over-index in categories like auto parts and accessories, sporting goods, and consumer electronics. Meanwhile, women make up more than two-thirds of site visitors to retailers selling clothes and accessories, flowers and gifts, and health and beauty products. No big surprises there. But it should be noted that men represent an average of 39.8% of visits to food and beverage retailers and women 60.2%. This suggests that some men shop for groceries, at least in households that shop online.

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